Who is Dr. Edward de Bono?

Dr. Edward de Bono is the world's leading authority on conceptual thinking. Conceptual thinking is the driver of innovation, leadership, creativity, and problem solving.

Since 1970 his exclusive tools and methods have brought astonishing results to organisations and individuals worldwide. His advanced training solutions help lead to success in challenging times.

Edward de Bono's medical background in biological information systems inspired and enabled him not only to teach thinking but also to design thinking methods. Although Dr. de Bono's methods are based on a fundamental understanding of how the brain handles information, they are designed to be very simple and practical and are being used by corporate executives, Nobel Prize laureates, and feature in millions of school curriculums.

Dr. de Bono has developed simple, practical and powerful thinking techniques. He workshops include Six Thinking Hats®, Lateral Thinking^TM, Direct Attention Thinking Tools (DATT)^TM, Focus On Facilitation^TM and Simplicity. All are easy to understand, yet have power to change thinking behaviour, increase productivity, foster team-building, and evoke profitable innovation.

Born in Malta, de Bono was a Rhodes Scholar at Oxford. He is an M.D. and Ph.D., and has held posts at Oxford and Cambridge, the University of London, and Harvard. He is a best selling author of over 75 books, and his work has been translated into over 40 languages.